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AD0-E406 – Adobe Target Business Practitioner Expert

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Showing 4–6 of 10 questions

Question 4

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Select all that apply, then click Submit answer.

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    so that "Conversion Rate of Alternative" can be estimated pre-test

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    because it is not possible to change your primary goal after the test has started

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    so that "days to complete test" can be estimated pre-test

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    to minimize risk of biased metric selection


Question 5

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity?

(Choose two.)

Select all that apply, then click Submit answer.

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    Preferences

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    Experiences

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    Targeting

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    Setup


Question 6

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.

What can be concluded for the test?

Select an option, then click Submit answer.

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    Experience B is the winner at just 0.6%.

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    The test needs to be repeated with a different Experience

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    The test needs more time to reach a conclusion.