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AD0-E318 – Adobe Campaign Classic Architect Master

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Showing 1–3 of 10 questions

Question 1

A Campaign Architect needs to audit an existing Campaign Classic setup to improve the configuration. Users report that the instance is very slow when they select or modify data.

The Architect notices that over a range of tables, many fields have the same values and many joins are used in Workflow activities.

Which two actions should the Architect recommend? (Choose two.)

Select all that apply, then click Submit answer.

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    Use character strings as keys for the table join
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    Use reference tables for the fields with identical values
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    Create a composite key and reduce the joins
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    Create indexes on fields used within joins
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    Create indexes fields used within joins
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    Use external joins on the tables for the fields with identical values.
Question 2

A technical Architect is setting up the data model for a new Adobe Campaign implementation.

The customer wants to set up personalized birthday campaign and has the following fields in the source database table.

* First_Name

* Age

* Social_Security

* Upload_Data

* DateOyBirth

Which two fields should be included in Campaign data mode? (Choose two.)

Select all that apply, then click Submit answer.

  • ○

    Social_Security, used for personalization
    First_Name should be included in the Campaign data model as it can be used for personalization in the birthday campaign. It can be used in the salutation of the email or SMS message, for example, "Happy birthday, [First_Name]!".
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    First_Name, used for personalization

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    Age, used for segmentation
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    DateOfBirth used for segmentation
    DateOfBirth should be included in the Campaign data model as it is used to segment the recipients based on their birthdate, to ensure that the birthday campaign messages are sent to the right recipients on the right day.
    Social Security Number is considered as sensitive personal data and it is not recommended to include it in the Campaign data model due to the security risks and the compliance regulations. Age and Upload_Date not really useful for the birthday campaign and should not be included in the Campaign data model.
    Reference: Adobe Campaign documentation: https://docs.adobe.com/content/help/en/campaign-classic/using/managing-recipients/recipient-schema/recipient-schema-best-practices/recipient-schema-best-practices.html
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    Upload_Date used for segmentation
Question 3

A brick and mortar retailer that is experience a digital transformation typically outsources non-core business functions including marketing technology.

The retailer recently close Teradata as their data warehouse solutions.

The retailer wants to implement Adobe Campaign Classic and efficiently ingest data from Teradata, using the FDA connector to avoid the production and movement of flat files.

Which two hosting models should an Architect recommend?

Select all that apply, then click Submit answer.

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    Standalone
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    On-premises
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    Hybrid
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    Managed Service (Hosted)
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    Enterprise